1. How long should the reference period for a cultural participation audience review be?
The UNESCO Institute for Statistics suggests that cultural participation surveys should focus on the preceding 12 months or previous year. For example, how many times have you visited the museum/art museum over the past 12 months?
2. Age differentiation of survey sample
It is suggested that age groups in the survey sample should be differentiated as 5-10 year groups. Countries adopt different minimum survey ages; 12, 15, 16 etc. The rest should be differentiated based on the following principles:
Under 14, 15-19, 20-29, 30-39, 40-49, 50-59, 60-64, 65 and above (standard differentiation in MuseSurvey default questionnaire) or under 14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64 65 and above.
3. Place of residence
Place of residence surveys use postal codes to facilitate wider use. For example, three digit postal codes focus on the scope of the sample on rural towns and cities. Alternatively, different numbers shift the focus to counties and cities, north, south, east, west etc. This allows for more detailed analysis.